Top 7 B2B Lead Gen Strategies for 2023

By Lion Reach Media | April 5, 2023 |

Did you know that the average lead conversion rate for B2B e-commerce is a mere 3.2%?  With such a low conversion rate, it’s no surprise that businesses are constantly searching for innovative and effective lead-generation strategies. While email marketing remains the most popular B2B lead generation technique, with 78% of businesses using it, event marketing…

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Tech Marketers for Business: Trends, Challenges, and Solutions

By Lion Reach Media | April 4, 2023 |

If you’re keen on investing in your business, you should consider prioritizing: This is where Tech Marketers can help you. Here’s what Todd Berkowitz, MVP at Gartner, says about the importance of tech marketers: “A technology product marketer is often the ‘glue’ of the go-to-market team, engaging with numerous internal and external stakeholders. Maintaining the…

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Account-Based Marketing: A Game-Changer for B2B Sales

By Lion Reach Media | April 4, 2023 |

Have you ever felt your marketing efforts are not reaching the right people? If yes, then Account-Based Marketing (ABM) may be the solution you’ve been searching for. In fact: Let’s dive into what ABM is, why it’s essential, and some specific ways it can help boost your sales. What Is ABM? ABM is a marketing…

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