Archive for May 2025
Why “Sales” Shouldn’t Be a KPI for Your Demand Generation Campaign
By Gavin Floyd, Vice President of Sales at Lion Reach Media Let’s face it—marketers are under more pressure than ever to tie every campaign directly to revenue. If you’re running Demand Generation, you’re likely being asked:“How many sales did this campaign drive?” It’s a fair question. But it’s also the wrong one, at least when…
Read MoreWhy So Many B2B Leads Fall Through the Cracks — and How to Fix It
Marketers are doing the hard work. They’re identifying the right accounts, mapping the buying group, crafting targeted content, and investing in top-of-funnel lead generation. But for many teams, the moment a lead hits the nurture stream… momentum dies. To understand why, we analyzed over 5,000 B2B nurture emails and found some eye-opening insights: These numbers…
Read MoreWhy Most Lead Nurture Cadences Miss the Mark — And How to Fix Them
Intro: Let’s be honest: most lead nurture cadences are complete guesswork. Some marketers are firing off daily emails. Others vanish for weeks at a time. And as inboxes become harder and harder to break into, more teams are leaning on volume to force engagement. But that’s not the answer. At Lion Reach Media, we analyzed thousands of email…
Read MoreWhy Sales and Marketing Alignment Still Breaks — and How Better SLAs Can Fix It
Intro: Targeting the right accounts is only half the battle. The real challenge? Keeping sales and marketing aligned every step of the way. Misalignment is more common than you might think — in fact, according to LinkedIn, only 37% of sales and marketing teams define success using the same metrics. That disconnect doesn’t just create internal…
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