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Account Based Retargeting: A B2B Solution for Boosting Your Company’s Bottom Line

Account Based Retargeting: A B2B Solution for Boosting Your Company’s Bottom Line

December 13, 2024
In the competitive world of B2B marketing, businesses...
Why Sales and Marketing Alignment Still Breaks — and How Better SLAs Can Fix It

Why Sales and Marketing Alignment Still Breaks — and How Better SLAs Can Fix It

May 6, 2025
Intro: Targeting the right accounts is only half the...
Why Most Lead Nurture Cadences Miss the Mark — And How to Fix Them

Why Most Lead Nurture Cadences Miss the Mark — And How to Fix Them

May 6, 2025
Intro: Let’s be honest: most lead nurture cadences are...
Why So Many B2B Leads Fall Through the Cracks — and How to Fix It

Why So Many B2B Leads Fall Through the Cracks — and How to Fix It

May 6, 2025
Marketers are doing the hard work. They’re identifying...
Why Sales Shouldn't Be a KPI for Your Demand Generation Campaign (3)

Why “Sales” Shouldn’t Be a KPI for Your Demand Generation Campaign

May 20, 2025
By Gavin Floyd, Vice President of Sales at...

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