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Account Based Retargeting: A B2B Solution for Boosting Your Company’s Bottom Line

Account Based Retargeting: A B2B Solution for Boosting Your Company’s Bottom Line

In the competitive world of B2B marketing, businesses...
Why Sales and Marketing Alignment Still Breaks — and How Better SLAs Can Fix It

Why Sales and Marketing Alignment Still Breaks — and How Better SLAs Can Fix It

Intro: Targeting the right accounts is only half the...
Why Most Lead Nurture Cadences Miss the Mark — And How to Fix Them

Why Most Lead Nurture Cadences Miss the Mark — And How to Fix Them

Intro: Let’s be honest: most lead nurture cadences are...
Why So Many B2B Leads Fall Through the Cracks — and How to Fix It

Why So Many B2B Leads Fall Through the Cracks — and How to Fix It

Marketers are doing the hard work. They’re identifying...
Why Sales Shouldn't Be a KPI for Your Demand Generation Campaign (3)

Why “Sales” Shouldn’t Be a KPI for Your Demand Generation Campaign

By Gavin Floyd, Vice President of Sales at...
The Ethical Side of AI in B2B Marketing: Data Privacy, Bias, and Trust

The Ethical Side of AI in B2B Marketing: Data Privacy, Bias, and Trust 

Introduction to the Ethical Side of AI in...
How AI is Reshaping Demand Generation

How AI is Reshaping Demand Generation: From Cold Emailing to Predictive Outreach 

Introduction  The era of mass cold emailing is...
Thumnails_B2B SEO in the Age of AI Search

B2B SEO in the Age of AI Search 

Imagine you're a B2B marketer for a SaaS...
Thumnails_Practical Tactics to Engage Buying Committees-3

From Spray-and-Pray to Precision ABM: Practical Tactics to Engage Buying Committees 

Introduction  Imagine a B2B marketing team blasting out...